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Marketing Manager- Maternity leave replacement

  • Marketing
  • Ra'anana, Israel

Description

Rail Vision is a vibrant and fast-growing multidisciplinary startup headquartered in Ra'anana. We utilize the latest Artificial Intelligence and Electro Optics technologies and develop lifesaving, vision systems for the global railway market.

We are looking for a high-performing, self-driven, creative Marketing and communication (Marcom)Manager to join our team to manage our marketing activities Please note, that this position is to replace someone on maternity leave for a 6-8 month period,

Responsibilities

  • Plan, coordinate, and execute the company market strategy in the social media ,trade shows and events
  • Maintain the online exposure
  • Maximize company exposure, promote our product offerings, and drive bottom-line results
  • Support the sales team to develop and drive results-oriented pipeline goals
  • Own analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly and quarterly results and goal attainment
  • Produce high quality marketing materials such as brochures , Power point PPT, and other commercial products
  • Lead SEO efforts, and continuously optimize for rank and keywords searches
  • Introduce new tools, to improve on email marketing and SEO
  • Work constantly to optimize the website for SEO
  • Mange , define and create compelling social media and blog content, and execute on publishing
  • Manage global marketing campaigns across various PPC channels simultaneously: LinkedIn, Twitter, Google, Youtube and Facebook while meeting business KPIs.

Requirements

·        +5 years of experience in digital marketing in a tech company

·        Professional English speaker

·        Bachelor's degree required; marketing concentration preferred

·        At least 5 years trade show experience, advanced knowledge of B2B high-tech trade show strategies and tactics preferred

·        Proven experience defining, conceptualizing and executing a successful event, leveraging strategic thinking, excellent organization skills and superior project management capabilities

·        Exceptional budget management and negotiation skills, with proven success in identifying, proposing, negotiating and implementing cost-savings opportunities

·        Strong relationship-building and excellent customer service skills

·        Excellent verbal and written communication skills

·        Creative, natural leader with strong judgment skills and business sense

·        Resourceful, self-starter that works best in a team environment

·        Ability to succeed in a fast-paced setting with competing and ever-changing tasks. Sense of urgency and strong work ethic a must. Willing to roll up their sleeves and do what it takes to get the job done.

·        Experience with Facebook, Twitter and LinkedIn content management

·        Familiarity with analytics, tag manager, search console, google business

Advantages

A wide range of creative skills: copywriting, design, content marketing to have the ability of creating campaigns independently - significant advantage

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